Ask for Ani code word launched for Domestic Abuse

Ask for Ani Published: 15th Jan 2021

Pharmacies launch codeword scheme to offer ‘lifeline’ to domestic abuse victims

The government has teamed up with independent pharmacies and Boots to launch a domestic abuse Ask for ANI codeword scheme.

From the 14 January 2021 victims of domestic abuse will be able to access much needed support from thousands of pharmacies across the UK, backed by the government.

The Ask for ANI scheme allows those at risk or suffering from abuse to discreetly signal that they need help and access support. By asking for ANI, a trained pharmacy worker will offer a private space where they can understand if the victim needs to speak to the police or would like help to access support services such as a national or local domestic abuse helplines.

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