A relaunch of the award winning Eyes & Ears Campaign designed to protect Birmingham’s most vulnerable adults from abuse was launched on 30th September 2013.
The Eyes and Ears adult safeguarding campaign urges people to report their concerns if they fear a vulnerable adult is being abused.
Throughout the campaign posters will be appearing on city trains and in key public places supported by radio commercials telling people how to report concerns, with the message: ‘It’s not friendship, its abuse. Report it!’
Alan Lotinga, chair of BSAB, said: “This year’s campaign is especially important as we are focusing on safeguarding vulnerable adults who have been befriended by people with the intention to abuse or commit a crime. The evidence nationally and locally suggests this is a growing problem, but front-line professionals do need help from members of the public in reporting suspected abuse of this nature.”
The Board has a shared responsibility to ensure vulnerable adults in Birmingham are safeguarded against all forms of abuse.